Strategic Innovation is the creation of growth strategies, new product categories, services and/or business models, practices that change the game and ultimately generate significant new value for consumers, customers and enterprises.

Helping groups and companies follow a strategic approach to innovation; that is an intentional, deliberate and repeatable process that ultimately creates a significant difference in the value delivered to all stakeholders concerned.

Assisting clients in crafting their future, from creative inspiration to business impact, by following the path(s) less traveled from:

• Challenged Innovators (unplanned improvements) to
• Aspiring Innovators (incremental innovations) to
• Inspired Innovators (serendipitous breakthroughs) to
• Strategic Innovators (intentional breakthroughs).

Supporting our clients in generating breakthrough growth, sustainable capability and measurable value, by adopting a disciplined yet creative approach that transplants innovation seeds into their intangible assets as follows:

• starting with the end in mind,
• assuming rule-breaker postures,
• creating new playing fields,
• seeking disruptive innovations,
• blending process discipline with creative inspiration,
• infusing inspiration from unconventional sources,
• discovering unarticulated customer needs,
• becoming consumer-inspired and
• experimenting with entrepreneurial and other organizational structures.

The prevailing Framework for Strategic Innovation we utilize (developed by our partner InnovationPoint) comprises seven dimensions:

1. A Managed Innovation Process
   Combining Non-Traditional and Traditional Approaches to Business Strategy
2. Strategic Alignment
   Garnering Internal Support
3. Industry Foresight
   Understanding Emerging Trends
4. Customer Insight
   Understanding Articulated and Unarticulated Customer Needs
5. Core Technologies and Competencies
   Leveraging & Extending Corporate Assets
6. Organizational Readiness
   The Ability to Take Action
7. Disciplined Implementation
   Managing the Path from Inspiration to Impact

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